Hi there. Welcome to Seed Money, a blog for the business of natural products. We’re pretty sure we know what you’re thinking: “Great! Another blog. Why should I read it?”

There are lots of blogs on the Internet. Some of them talk about health, some of them talk about the healthcare industry, and some of them even talk about natural products. But very view are dedicated to exploring the business of natural products.

At Seed Money, we’re going to try to limit our discussions to how recent events could affect the market for dietary supplements and functional foods. Here, you’ll find timely posts about how new regulations, research data, and retail product launches could shape the industry. To borrow a catchphrase from politics, we plan to post early—and often.

So check back in the days, months, and perhaps years ahead. We think it’s going to be worth your while.

The editors of Nutritional Outlook